Socialize every step of the customer journey — no dead ends!

1. Myth: Social Media is a Bubble
2. Social Media is largely dilutive of a brand
3. Myth: The Primary Benefit of Social Media is Buzz
4. When we check our email, our Facebook, dopamine is being realized in our brain — the same product an addict does.
5. Myth: The Website is the Center of the Customer Journey
6. Science and Math are Trumping Art — the days of Don Draper are over.