Socialize every step of the customer journey — no dead ends!
- Myth: Social Media is a Bubble
- Social Media is largely dilutive of a brand
- Myth: The Primary Benefit of Social Media is Buzz
- When we check our email, our Facebook, dopamine is being realized in our brain — the same product an addict does.
- Myth: The Website is the Center of the Customer Journey
- Science and Math are Trumping Art — the days of Don Draper are over.