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2012 Session Notes

The Myths of Social Media

Curtis Hougland, CEO, Attention

Socialize every step of the customer journey — no dead ends!

  1. Myth: Social Media is a Bubble
  2. Social Media is largely dilutive of a brand
  3. Myth: The Primary Benefit of Social Media is Buzz
  4. When we check our email, our Facebook, dopamine is being realized in our brain — the same product an addict does.
  5. Myth: The Website is the Center of the Customer Journey
  6. Science and Math are Trumping Art — the days of Don Draper are over.